· VideoBorn Team
AI video generation has one rule with no exceptions: the output can only be as good as the input. The difference between a video approved on the first pass and one that needs a revision round is usually decided before production even starts — in the photos you send. Here is what to check. It takes about ten minutes.
Three angles minimum
Video means movement, and movement reveals the sides of a product that a single frontal photo hides. Send at least three angles — front, side, and a detail shot of the texture, stitching, mechanism or label that makes the product worth buying. More angles never hurt. If you sell apparel, a shot of the fabric up close does more work than a fourth full-body view.
Resolution: product-page zoom quality is enough
You do not need studio RAW files. A practical benchmark: if the photo looks sharp when a customer zooms in on your product page, it is good enough for video generation. What does cause problems is the opposite end — images saved small for a newsletter, screenshots of photos, or files run through heavy compression. When in doubt, send the largest version you have; we would rather downscale than upscale.
What disqualifies a photo
A few things reliably break generation or force a revision:
- Watermarks and text overlays — the model treats them as part of the product,
- collages — one photo must show one product, not a grid of six,
- heavy filters — a strong Instagram look bakes a color cast into every frame,
- motion blur and low light — the model cannot invent detail that is not there.
Background: clean helps, perfect is not required
A white or neutral e-commerce background is the easiest starting material, but a lifestyle photo with a reasonably calm scene works too. What matters is that the product is clearly separated from its surroundings — not half-hidden behind props or overlapping another item. If your photos live somewhere between those extremes, send them; unusable ones get flagged before production, not after.
Worth attaching if you have it
- Brand guidelines (colors, typography, mood) — keeps variations on-brand from the first pass,
- a link to a video whose style you like — one reference says more than a paragraph of adjectives,
- a note on where the video will run — product page, ads, or social changes the pacing.
The checklist
- ✔ 3+ angles per product (front, side, detail)
- ✔ sharp at product-page zoom level
- ✔ no watermarks, overlays or collages
- ✔ no heavy filters, no motion blur
- ✔ product clearly separated from the background
- ✔ optional: brand guide, style reference, target channel
That is the whole preparation. If you want to see what your current photos can produce — without committing to anything — upload one product for a free sample video and judge the result yourself.